About Us

iSiBRUSH is an online store that originally chose to focus on the U-shaped children's toothbrush, which was also one of the few products we carried. We chose it because it is a product we like ourselves and one that serves a practical purpose.

It is a distinctive product: different from a conventional toothbrush and, quite simply, useful in everyday life.

Most parents know how difficult it can sometimes be to get their children's teeth brushed. It can easily become a tedious part of the routine that neither the child nor the parent particularly looks forward to.

We felt that this product was a step towards making toothbrushing both more fun and easier, and in many cases children can use this type of toothbrush more independently.

Since then, we have expanded our range considerably. At the beginning, our main product was iSiBRUSH, but today you will find a wide variety of products with a focus on children, along with a smaller selection for adults.

The name iSiBRUSH may look unusual, but it is pronounced like “easy brush” – in other words, we spell it the way it sounds.

 

Behind iSiBRUSH is iSiGROUP, a Swedish-registered company based in Södertälje, Sweden, which is also where all products are dispatched from. Under the same roof, we also operate iSiPETT.com, an online store offering products for dogs and cats.

iSiGROUP is registered for Swedish F-tax and VAT.